From
Meow Wolf
Cofounder
Corvas
Brinkerhoff
“In the early years of Meow Wolf, along with finding incredible inspiration creating collaborative art installations, I was quietly developing a deep obsession with public bathing and contrast therapy.
I wondered if we could make immersive experiences that not only wow and entertain us, but that have potential to be truly therapeutic.
Submersive is the next chapter—an exploration of what’s possible when art, science, and human connection come together to transform lives.”
Isolation and disconnection have become defining features of the digital age
We need third-spaces to solve this, not just more technology. Wellness centers tend to be minimal, clinical, and disconnected. Immersive experiences tend to be focused on novelty, entertainment, and escapism.
We believe in creating spaces that harness the power of art, science, and technology to bring us into deeper connection with ourselves and the environments, communities and relationships we inhabit.
We’re on a mission to create full-sensory experiences that shift your mind and body.
Starting in Austin TX, we plan to create a worldwide network of Submersive locations, defining the industry of Immersive Wellness and causing a profound shift in health, balance, and perspective.
Corvas Brinkerhoff is an artist and entrepreneur dedicated to unlocking the transformative power of human creativity. His work at Meow Wolf has inspired millions and produced some of the world's most ambitious and impactful immersive art installations. With his new venture, Submersive, Corvas is focused on using the power of art, science, technology, and public bathing to create novel therapeutic immersive environments designed for healing, transformation, and expanding aliveness.
David has a knack for turning big ideas into real-life experiences and spaces that spark connection and growth. As Co-Founder and CFO of Summit Series and COO at Bisnow, he scaled two pioneering ventures—growing Summit to a 3,000-person event spanning blocks of Downtown LA and Bisnow to 350 annual events across 32 cities. When not exploring new ventures, he enjoys wilderness adventures, 5Rhythms dancing, DJing, tennis, Phish debates, and home-cooked meals.
Courtney Morris is a collaborative consultant, facilitator, and mentor with over 25 years of experience in spa, wellness and hospitality. A whole-systems innovator, she focuses on community wellness and continuous learning, specializing in cross-cultural therapies for physical, mental, and emotional well-being. She blends analytical and business acumen with compassionate visions for sustainable solutions. After serving as Regional Spa Manager at Equinox in NYC, she led Ten Thousand Waves Japanese Spa and Resort in Santa Fe, NM, for nearly two decades.
Dr. Beau Lotto is a neuroscientist and founder of the Lab of Misfits, where he combines science and experiential design to explore how perception shapes human behavior and creativity. Through his books, TED Talks, and interactive experiments, he empowers individuals and organizations to embrace uncertainty as a path to innovation and insight.
Krystal Hauserman is an award-winning marketing executive and Forbes Top 50 Entrepreneurial CMO with a proven track record of transforming consumer brands into cultural icons. As Submersive’s Executive Advisor for Brand & Growth, Krystal partners with the leadership team to shape brand strategy, foster cultural relevance, and scale community engagement. Her expertise spans wellness, sports and entertainment, helping companies achieve rapid growth and market leadership in highly competitive industries.
Malena Grosz (Malena Lou) enjoys tackling problems and developing strategic processes to bring creative visions to life. Her mission is to foster connection, empower creative expression, and build thriving communities through events and curated experiences. With 15+ years in the arts, she has worn many hats—producer, project manager, educator, installation artist, and managing director—to name a few. When she’s not immersed in a project, you can find her exploring immersive art spaces, soaking up live music, or dreaming up her next adventure.
B.Joseph Pine II is a renowned author, speaker, and management advisor known for his groundbreaking work in the field of experience design. He co-authored The Experience Economy, a seminal book that explores how businesses can create memorable experiences to drive economic value.
James Gabriel has nearly 20 years of experience in real estate investment and development, overseeing projects across North America and the Caribbean, totaling over $1.6 billion in transaction value. Before co-founding AG Paratus, he was a Partner at Athos Capital and Guggenheim Partners, where he managed acquisitions, financing, and new developments in real estate and infrastructure.
Chip Conley is a hospitality entrepreneur, best-selling author, and thought leader who founded Joie de Vivre Hospitality and later served as Airbnb's Head of Global Hospitality and Strategy. He is the founder of the Modern Elder Academy, a school for midlife wisdom and personal transformation, and a sought-after speaker on leadership, culture, and aging.
Don Genders is the founder and CEO of Design for Leisure, a company that has been a leader in creating high-end hydrothermal spa and wellness environments for over 30 years. Known for combining ancient bathing practices with modern design and technology, he is also a frequent speaker on the subject and serves as the Chair of the Global Wellness Institute's Hydrothermal Initiative.
Art Zargaryan is an experienced leader in the immersive design and entertainment industry. He is the President/Director of Project Management for Pegasus Development, specializing in project management and innovative experience creation, and has played key roles as a project director for notable Meow Wolf installations, including The Real Unreal, Convergence Station, and Omega Mart.
Susan Magsamen is the founder and executive director of the International Arts + Mind Lab at Johns Hopkins University, where she leads initiatives exploring the intersection of brain science and the arts. She is the co-director of the NeuroArts Blueprint and co-author of Your Brain on Art, which delves into how aesthetic experiences can transform the brain and enhance well-being.
The things that drive us
Community Connection
Fostering a sense of belonging and connection among guests, encouraging communal experiences that enhance social bonds and personal growth.
Sustainability & Responsibility
Committing to environmentally responsible practices and promoting social impact initiatives, ensuring that the business contributes positively to the community and the planet.
Learning & Adaptation
Emphasizing a growth mindset by continuously seeking knowledge, feedback, and improvement to enhance the guest experience and adapt to evolving wellness trends.
Wellness-Centricity
Prioritizing the mental and physical well-being of individuals through innovative and accessible immersive experiences that promote healing and transformation.
Creativity & Innovation
Embracing a culture of creativity and artistic expression, integrating cutting-edge technology and neuroscience with traditional wellness practices to redefine the immersive wellness experience.
We’re assembling a dream-team of creative visionaries
We’re seeking passionate, forward-thinking individuals who share our belief in the power of creativity, neuroscience and shared experience to positively impact lives.
If you don’t see a role that feels like the perfect fit, we’d still love to hear from you—introduce yourself and let’s explore how you might contribute to Submersive.
Submersive is seeking someone with a Bachelors Degree and 1+ years of highly proactive, fast-learning, detail-oriented, high-producing business experience to support Submersive’s C-suite. Submersive wants to invest in a driven, hardworking and self-motivated employee who is hungry to learn.
This role is like a COO-in-training and involves managing tasks across disciplines - property development, product, marketing, finance, recruiting, administrative, and strategy.
We are seeking an exceptional and visionary Creative Producer to lead the development and execution of immersive experiences within Submersive. This role is ideal for a dynamic individual who can bridge creativity with operational execution, transforming concepts into fully realized, sensory-rich environments that promote a sense of awe and wonder, healing, connection.
The Creative Producer will manage the day to day work of the creative team and assigned projects and will collaborate with artists, designers, engineers, wellness experts, and operational teams to conceptualize, design, and deliver transformative guest experiences that harmonize art, thermal bathing, technology and neuroscience.
Frequently Asked
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We are creating spaces designed to heal and transform, which naturally lends itself to a more refined and selective experience design. Meow Wolf creates mind-blowing maximalist immersive art installations that are extremely high-novelty high-stimulation experiences. Though Submersive's offering will feature immersive art and will also be very novel, our aim is to create therapeutic immersive experiences and our choice of style, texture, look and feel will reflect that.
We will integrate science in two fundamental ways. First, we will use principles from neuroaesthetics and other bodies of research to empower our science informed design, integrating known scientific principles into the experience design. Secondly–and maybe the most innovative aspect of our approach–our immersive environments will not only be unique experiences, but will actually be experiments in themselves.
We will periodically test the impact of our environments on volunteers, using state of the art wearables including mobile EKG, heart rate, HRV sensors, and other methods. Those findings will give valuable biofeedback data that we will integrate into our environments and our design process. In this way you can think of Submersive as one giant R&D lab for studying the potential therapeutic impact of immersive experiences.
Submersive will showcase world class immersive installations alongside a showcase of beautifully curated flatworks and sculptures from local and international artists. One of the things that makes Submersive most unique is the blending of immersive art and bathing elements, resulting in artwork you can literally submerge yourself into.
We plan to open our first brick and mortar location in Austin, Texas in 2026. We love that Austin is a hub for forward thinking individuals with a powerful focus on health and wellness. We think it’s a perfect place to launch our innovative new concept.
Answer from the Founder, Corvas Brinkerhoff:
"I want to create spaces that heal, enliven, inspire, and transform others. From rivers and lakes to beaches and swimming pools, I've had a lifelong obsession with being in water. Back in the early years of Meow Wolf, I was regularly going to Ten Thousand Waves, a local bathhouse in Santa Fe, and finding a deep love for contrast therapy. I naturally began to dream of bringing these worlds together, wondering 'could immersive art be therapeutic?'"